QR Codes for B&B

One of my colleagues in the tourist business (in Hammerfest tourist office, Norway) complained once that she had to put bar codes on all the items in the souvenir shop, and that some items were so small that she didn’t know what to do. If only she knew about QR codes!

Best Practices for Responding to Reviews

Webinars is a fantastic way to learn. It is much more fun than just reading.
That is why today I suggest you spend 35-45 minutes of your time on following this interesting webinar about responding to guest reviews.

Best Practices for Responding to Reviews

Guest reviews are extremely important in the age of Social Media and Web 2.0. They tell us about what is good, and what we should improve. The last are probably the most important for the hotel owners and they show the flaws and problems that one can improve. To learn more, follow the webinar.

The famous Daniel Edward Craig is the guest expert and he talks about:

- what reviews should be answered
- how to answer the reviews
- when to answer the reviews

Interesting cases are presented and revised. You can also download the PDF version.

A good Website for B&B

After having talked about using blogs and Facebook for promoting B&B’s, it may seem that creating own Website is unnecessary. But it is not so. There are a lot of reasons, why a real website has to be made by innkeepers. First of all, on Facebook or even blog you can't choose design and present your business in a way you want it, in a way that your guests and partners would accept as serious. Yes, a lot of people hang out on Facebook, but when it comes to the presentation and booking, they still prefer to look at more content, with good-quality pictures etc. It is just more reliable. After all, anyone can create a blog or a Facebook without actually existing. A good Website will present your B&B and make you a desirable host.

Facebook and B&B

I have noticed that our post named "Facebook" attracts attention. It is of course not because all our readers want to join us on Facebook, but as I estimate it, because people want to know how to use Facebook in their business.

There have been a lot of excitemenet about Social Media and Marketing in Tourism. There are even conferences devoted to this topic: take for example EyeforTravel’s upcoming Travel Distribution Summit Europe 2011, EyeforTravel's Online Marketing & Social Media Europe Summit, Enter2012, Social Media Strategies for Travel North America. I did have a pleasure to be present at Enter2011 in Innbruck, where a lot of information was shared both from scholars and industry representatives. But one does not have to attend all the events to have a success in Online Marketing.