It is easy to make a mistake in the social media. Øyvind Kvalnes at Handelshøyskolen BI in Bergen, Norway, has identified in his recent research five dilemmas that can come up. While social media give a fantastic opportunity to discover and create network with other people, it also gives us challenging situations. As Mr. Kvalnes puts it, one gets a chance to discover oneself just as the Greek philosopher Socrates suggested. Mr. Kvalnes himself is a philosopher and professor at the Trade University of Bergen.
