Some statistics on the use of the Internet for booking

Statistics show that more and more people prefer to look for information on the Internet and book their travel online. The numbers differ depending on region and country, but they show clearly the growth. Companies should therefore take that into consideration when planning their marketing strategies.

In Norway up to 80% use the Internet to book and pay for hotels online. In the Netherlands and UK the number comes up to 85%, while in Sweden and Japan it lies on 70%. In several countries (Russia, Germany, China) people use the Internet to look for information, but they do rely on travel agents while booking their vacation.

For more statistics look at Consumer Barometer