Recently my friend had a trouble with her flight with Norwegian, one of the biggest operators in Scandinavia. So I went to the air-company’s Facebook page and found the Discussion Board where I could share my (in this case) her experience of their nonexistent customer care. But this post is not about the complaints, it is about how the air-companies handle the Facebook communication.
Online Marketing for Bed and Breakfast Inns.
Saturday, May 21, 2011
Do's and don'ts on Facebook. Learn from the biggest.
Recently my friend had a trouble with her flight with Norwegian, one of the biggest operators in Scandinavia. So I went to the air-company’s Facebook page and found the Discussion Board where I could share my (in this case) her experience of their nonexistent customer care. But this post is not about the complaints, it is about how the air-companies handle the Facebook communication.
Sunday, May 1, 2011
Promoting your B&B in Free Ways.
So, we know now that a B&B has to have a web site, a Facebook Fan page and possibly a blog. Those can and should be promoted to the existing guests as well as to potential customers. If you collect e-mail addresses of your guests, you can easily create a promotion e-mail letter and invite your former one-time or regular guests to visit your new web page, Like you on Facebook or share opinion on TripAdvisor.
Your can promote your pages by advertising: in the traditional media (be it a local or regional newspaper or a TV-ad), or on the Internet. The Internet offers both payable and free of charge means. Ads on Facebook, or GoogleAds, Yahoo! and others can be used, as well as banners on all kinds of sites.
Friday, April 29, 2011
QR Codes for B&B
One of my colleagues in the tourist business (in Hammerfest tourist office, Norway) complained once that she had to put bar codes on all the items in the souvenir shop, and that some items were so small that she didn’t know what to do. If only she knew about QR codes!
Sunday, April 17, 2011
Best Practices for Responding to Reviews
Webinars is a fantastic way to learn. It is much more fun than just reading.
That is why today I suggest you spend 35-45 minutes of your time on following this interesting webinar about responding to guest reviews.
Best Practices for Responding to Reviews
Guest reviews are extremely important in the age of Social Media and Web 2.0. They tell us about what is good, and what we should improve. The last are probably the most important for the hotel owners and they show the flaws and problems that one can improve. To learn more, follow the webinar.
The famous Daniel Edward Craig is the guest expert and he talks about:
- what reviews should be answered
- how to answer the reviews
- when to answer the reviews
Interesting cases are presented and revised. You can also download the PDF version.
That is why today I suggest you spend 35-45 minutes of your time on following this interesting webinar about responding to guest reviews.
Best Practices for Responding to Reviews
Guest reviews are extremely important in the age of Social Media and Web 2.0. They tell us about what is good, and what we should improve. The last are probably the most important for the hotel owners and they show the flaws and problems that one can improve. To learn more, follow the webinar.
The famous Daniel Edward Craig is the guest expert and he talks about:
- what reviews should be answered
- how to answer the reviews
- when to answer the reviews
Interesting cases are presented and revised. You can also download the PDF version.
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